Building Your Brand: Enhancing Your Marketability Before a Lateral Move
In the competitive lateral market, making a lateral partner move is not just about finding a new firm; it's about positioning yourself as a valuable asset that any firm would be fortunate to have. Building your personal brand is an essential step in enhancing your marketability and ensuring a successful transition.
In many cases, building a brand aligns with increasing your book of business and prestige in the marketplace. Having a known brand will give you leverage when negotiating the strongest possible offer.
Here’s how you can strengthen your brand and make yourself marketable to potential new firms.
Network with Purpose
Networking is more than simply collecting business cards at events; it's about forming genuine connections that can open doors. Begin by identifying key players in the legal industry and seek opportunities to engage with them through professional associations, legal seminars, and industry conferences. Make it a point to contribute valuable insights in discussions, which will help you become a recognized thought leader in your field.
Be helpful, even with those you may view as competition. Many of the smoothest lateral moves occur when partners at other firms are aware of the candidate and think highly of them. Creating a positive impact in your community can open more doors than you think.
Showcase Your Expertise
Position yourself as an expert by actively engaging in public speaking opportunities, writing articles for legal publications, or even starting a blog. Share your insights on landmark cases, emerging trends, or innovative practices in your area of expertise.
This not only highlights your knowledge but also demonstrates your commitment to your field. Prior to hiring an attorney, clients may start with a simple google search. Finding content you have created can lead them to hiring you. Clients also attend industry specific conferences, speaking at these events establishes you as a subject matter expert who they want in their corner.
During the lateral hiring process, firms will take the same steps as clients. Finding out that you are actively working to grow your book will increase your value to the firms. If you aren’t already an industry leader, they will know that you are making the moves to be one and will want you on their team when it happens.
Leverage Social Media
In today’s digital age, a strong social media presence can significantly bolster your personal brand. Use platforms like LinkedIn to share your achievements, thoughts on industry developments, and participate in discussions. Make sure your online profiles are consistent and reflect your professional values and accomplishments. Engaging content that reflects your expertise will draw the attention of legal recruiters and potential firms.
Maintain a Strong Professional Reputation
Your reputation is your calling card. Ensure that you maintain a strong, positive professional image by delivering exceptional service to your clients and colleagues. Seek testimonials and endorsements from satisfied clients, which can serve as powerful testimonials of your capabilities and ethics.
Align Your Values with Potential Firms
When considering a lateral move, it’s crucial to seek firms that align with your personal and professional values. Research potential firms' cultures, missions, and values to ensure a good fit. Working with a knowledgeable legal recruiter can help you determine if the firm culture is a good fit for your personal values.
Communicate Your Unique Value Proposition
As you build your brand, focus on what makes you unique. Consider the skills, experiences, and qualities that set you apart from others in your field. Develop a clear, concise statement that encapsulates your unique value proposition and practice articulating it confidently.
Enhancing your personal brand is not a one-time task; it’s an ongoing process that evolves with your career. Start today by taking small, consistent actions to build and promote your brand. Whether it's attending a networking event or posting a thought-provoking article on LinkedIn, each step brings you closer to your ideal lateral partner move. Remember, the stronger your brand, the more appealing you become to potential firms. Take charge of your professional narrative and start building your brand now.
For more insights on how to position yourself for a lateral move, consult a Foxstone Recruiting team member who can provide personalized advice and assistance.
